Dal 17 al 19 maggio 2013 a Firenze – Fortezza da Basso a TERRA FUTURA – Mostra convegno dell’equità e ecosostenibilità. In mostra tutte le campagne iscritte alla manifestazione ADSA Non-Profit 2013. I visitatori hanno lasciato i propri commenti e votato per l’assegnazione del Society&Social Award – Premio del pubblico.

From 17  to 19 – May 2013 – in Florence – Fortezza da Basso  at  TERRA FUTURA , a Fair dedicated to equity and environmental sustainability. Exhibition of the campaigns entered at ADSA Non-Profit 2013 . Visitors have post their comments and voting for the Society&Social Award of public.

GIURIE: Stiamo aspettando le conferme dei giurati internazionali. Saremo in grado di  pubblicare la lista completa entro la fine di maggio. Shortlist e  premiati saranno comunicati nella prima metà di giugno.

Nel frattempo abbiamo iniziato il programma di Mostre aperte al pubblico “Society&Social”.
Dal 17 al 19 maggio saremo a Firenze alla Fortezza da Basso in occasione di Terra Futura una mostra-convegno sui temi della equità e ecosostenibilità che ogni anno è visitata da  più di 80mila persone.

Sarà possibile seguire su Twitter @SocietySocialAd, i visitatori potranno postare i loro commenti con hashtag #socialAds.

Potrete seguire le prossime date delle esposizioni  su http://www.societyandsocial.com o sulla pagina facebook / societyandsocial.

GRAZIE!

_________________________________________________________

Thanks to all those who wanted to enter their campaigns to ADSA Non-Profit 2013!

JURIES: we are waiting for the confirmation of the international jurors. We will be able to communicate the complete list before the end of May. So shortlist and winners will be announced by middle of June.

Meanwhile we started the program of exhibitions  ”Society&Social”open to the public.
Tomorrow , till May 19, we organize an exhibition in Florence at Terra Futura , a Fair dedicated to equity and environmental sustainability that every year involves about 80thousand visitors.
You can follow the exhibition by Facebook.com /societyandsocial -
On Twitter @SocietySocialAd the visitors can post and comment the campaigns with hashtag #socialAds.

THANKS!

To answer this question ADEE, which has organised and held over 40 exhibitions in Italy and abroad over the last 22 years, helping to stimulate debate and a comparison of international social awareness campaigns, has decided to set up a new project in 2013 which will also involve the intended recipients of the messages proposed, creating a synergy between ADSA Non-Profit and Society&Social.
Society&Social’s new programme, involving exhibitions also open to the public, will involve 10/15 cities in Italy and other Countries, with the aim of practically assessing the effectiveness of the social awareness campaigns enrolled, gathering people’s opinions and comments to provide feedback on the campaigns presented.
Two juries will be set up to judge the social awareness campaigns participating: one composed of professionals and the other non-professionals. The first jury will assign technical awards, while the second jury, composed of members of the public and social workers, will sit at the end of the itinerant exhibition to express the results of popular choices, giving an unprecedented “feedback award” and selecting the 10 campaigns deemed most effective.
Social and public awareness campaigns produced from 1 January 2012 may be entered for the competition with the deadline scheduled for 14 January 2013.EXTENDED!
Download the complete Entry rules and more info.

Chi decide l’efficacia di una campagna sociale?

Per poter rispondere a questa domanda ADEE, che per 22 anni ha organizzato e realizzato oltre 40 esposizioni in Italia e all’estero, stimolando un dibattito ed un confronto sulle cam- pagne di comunicazione sociale internazionale, si impegna, nel 2013, a realizzare un nuovo progetto che possa coinvolgere anche i destinatari dei messaggi proposti, creando una sinergia fra ADSA Non-Profit e Society&Social.
Con il nuovo programma di Society&Social, che prevede esposizioni aperte al pubblico, in 10/15 città in Italia ed in altri Paesi, vogliamo rivolgere il nostro obiettivo a verificare concretamente l’efficacia delle campagne sociali iscritte, coinvolgendo i cittadini e raccogliendo pareri e riflessioni degli stessi, ottenendo così anche un feedback dalle campagne presentate.
Per le Campagne Sociali iscritte, saranno organizzate due giurie: una professionale che si riunirà per l’assegnazione dei premi tecnici e l’altra, formata da cittadini e operatori del sociale, sarà riunita al termine del percorso itinerante per esprimere i risultati delle scelte popolari, determinando un “feedback award“, che non ha precedenti e che premierà le 10 campagne che saranno state giudicate più efficaci.
Potranno essere iscritte le campagne prodotte dal 1° gennaio 2012, con deadline per l’iscrizione prevista per il 14 Gennaio 2013. PROROGATA
Scarica il regolamento per la partecipazione e maggiori informazioni

ADSA Non-Profit e Society&Social hanno presentato nel corso del 2012 sette mostre aperte al pubblico dove i visitatori hanno votato le campagne esposte, lasciato i loro commenti e riflessioni.

>Per maggiori informazioni sulle mostre visita il sito di Society&Social

WINNERS 2012  - INTEGRATED Section

20Million KILOMETERS

All Brussels residents are taking on a great challenge. They’ll drive 20 million kilometres less by car and bike or walk 20 million kilometres more. Why? Because they’re entitled to a clean and beautiful city.
All Brussels residents can contribute to our goal. How? Two ways: either download the free application on your Smartphone or enter your kilometres travelled on www.20millionskm.be The kilometres you cover are automatically deducted from the total 20 million.
Everyone has their own reasons and motivation for participating. A cleaner and more beautiful city, a strong call for better infrastructure, the desire to get to know Brussels in another way…
Together we can and will reach 20 million kilometres. Everyone’s participation counts. The Brussels-Capital Region is ready to take on the challenge! 

Agency: Grey Brussels
Creative Director: Koen Nuyts
Art Director: Stijn Van Herck
Copywriter: Robby Cap
Producer: Sophie Populaire
Association: Brussels Mobility/ Ministry of the Brussels Capital Region
Supervisor: Camille Thiry

WINNERS 2012 - WEB SECTION

SORT ME OUT – Alzheimer awareness

An App that ended people’s indifference towards Asheimer’s Disease. An innocent-sounding app promised organize a user’s account. But once it was accepted, Alzheimers’ took over and erased the entire friends list. It went on to delete all photos and whipped out the personal data. “Victims” of Sort me out watched  on helplessly.  After few minutes appeared this message ” Losing your precious memories and identity is painful. And that’s what people with dementia experience”
Results: the effects were so realistic Facebook ordered the app to be taken down, but users who were exposed to Sort me Out were already spreading the world, hit 77 countries

http://www.sortmeout.sg/

Agency: Grey Singapore
Creative Director: Ali Shabaz, Joseph Cheong (ACD)
Art Director: Tan Ziwei, Deng Yingzhi
Copywriter. Dunstan Lee
Illustrator: Boo Wei Yi, Shum Qi Hao
Interactive Designer: Sudhir Pasumarty
Tv Producer: Sandra Ong
Chief Technology Officer: Adrian Lee
Social Media Executive: Stephanie Chua
Project Manager: Kester Poh
Producer: Billy Fong
Editor: Eng Yong
Association: Alzheimer’s Disease Association Singapore
Supervisor: Theresa Lee

WINNERS 2012
Unconventional Section -and

Special Prize Istituto degli Innocenti -

for the Best Campaign for Childhood Defence

CHILD FOCUS – Against Child Pornography

This campaign is for Child Focus , the Belgian Foundation for Missing and Sexually Exploited Children. The aim of the campaign is to help Child Focus fight child sexual abuse by making people report child pornography images when they may find online on http://www.stopchildporno.be a hotline where people can anonymously report the presence of any material found on the internet and putting the integrity of children in danger.
In order to target those people familiar with those “naughty” sites without turning them off by making them feel guilty, we decided to use famous pornostar to deliver a positive message devoid af any moral judgment: “Make a gesture against chill sexual abuse images online”
Agency: Grey Brussels
Creative Director: Koen Nuyts
Art Director: Emmanuel Colin
Copywriter: Gilles De Bruyere
Producer. Sophie Populaire
Association: Child Focus
Supervisor: Dirk Depover