Archivi categoria: Winners 2012

giugno 1, 2012 · 8:10 AM

WINNERS 2012 – INTEGRATED section

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WINNERS 2012  - INTEGRATED Section

20Million KILOMETERS

All Brussels residents are taking on a great challenge. They’ll drive 20 million kilometres less by car and bike or walk 20 million kilometres more. Why? Because they’re entitled to a clean and beautiful city.
All Brussels residents can contribute to our goal. How? Two ways: either download the free application on your Smartphone or enter your kilometres travelled on www.20millionskm.be The kilometres you cover are automatically deducted from the total 20 million.
Everyone has their own reasons and motivation for participating. A cleaner and more beautiful city, a strong call for better infrastructure, the desire to get to know Brussels in another way…
Together we can and will reach 20 million kilometres. Everyone’s participation counts. The Brussels-Capital Region is ready to take on the challenge! 

Agency: Grey Brussels
Creative Director: Koen Nuyts
Art Director: Stijn Van Herck
Copywriter: Robby Cap
Producer: Sophie Populaire
Association: Brussels Mobility/ Ministry of the Brussels Capital Region
Supervisor: Camille Thiry

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· 8:10 AM

WINNERS 2012 – WEB Section

WINNERS 2012 - WEB SECTION

SORT ME OUT – Alzheimer awareness

An App that ended people’s indifference towards Asheimer’s Disease. An innocent-sounding app promised organize a user’s account. But once it was accepted, Alzheimers’ took over and erased the entire friends list. It went on to delete all photos and whipped out the personal data. “Victims” of Sort me out watched  on helplessly.  After few minutes appeared this message ” Losing your precious memories and identity is painful. And that’s what people with dementia experience”
Results: the effects were so realistic Facebook ordered the app to be taken down, but users who were exposed to Sort me Out were already spreading the world, hit 77 countries

http://www.sortmeout.sg/


Agency: Grey Singapore
Creative Director: Ali Shabaz, Joseph Cheong (ACD)
Art Director: Tan Ziwei, Deng Yingzhi
Copywriter. Dunstan Lee
Illustrator: Boo Wei Yi, Shum Qi Hao
Interactive Designer: Sudhir Pasumarty
Tv Producer: Sandra Ong
Chief Technology Officer: Adrian Lee
Social Media Executive: Stephanie Chua
Project Manager: Kester Poh
Producer: Billy Fong
Editor: Eng Yong
Association: Alzheimer’s Disease Association Singapore
Supervisor: Theresa Lee

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· 8:10 AM

WINNERS 2012 – Unconventional Section and Special Prize Istituto degli Innocenti

WINNERS 2012
Unconventional Section -and

Special Prize Istituto degli Innocenti -

for the Best Campaign for Childhood Defence

CHILD FOCUS – Against Child Pornography

This campaign is for Child Focus , the Belgian Foundation for Missing and Sexually Exploited Children. The aim of the campaign is to help Child Focus fight child sexual abuse by making people report child pornography images when they may find online on http://www.stopchildporno.be a hotline where people can anonymously report the presence of any material found on the internet and putting the integrity of children in danger.
In order to target those people familiar with those “naughty” sites without turning them off by making them feel guilty, we decided to use famous pornostar to deliver a positive message devoid af any moral judgment: “Make a gesture against chill sexual abuse images online”
Agency: Grey Brussels
Creative Director: Koen Nuyts
Art Director: Emmanuel Colin
Copywriter: Gilles De Bruyere
Producer. Sophie Populaire
Association: Child Focus
Supervisor: Dirk Depover

 

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