WINNERS 2012 - WEB SECTION
SORT ME OUT – Alzheimer awareness
An App that ended people’s indifference towards Asheimer’s Disease. An innocent-sounding app promised organize a user’s account. But once it was accepted, Alzheimers’ took over and erased the entire friends list. It went on to delete all photos and whipped out the personal data. “Victims” of Sort me out watched on helplessly. After few minutes appeared this message ” Losing your precious memories and identity is painful. And that’s what people with dementia experience”
Results: the effects were so realistic Facebook ordered the app to be taken down, but users who were exposed to Sort me Out were already spreading the world, hit 77 countries
Agency: Grey Singapore
Creative Director: Ali Shabaz, Joseph Cheong (ACD)
Art Director: Tan Ziwei, Deng Yingzhi
Copywriter. Dunstan Lee
Illustrator: Boo Wei Yi, Shum Qi Hao
Interactive Designer: Sudhir Pasumarty
Tv Producer: Sandra Ong
Chief Technology Officer: Adrian Lee
Social Media Executive: Stephanie Chua
Project Manager: Kester Poh
Producer: Billy Fong
Editor: Eng Yong
Association: Alzheimer’s Disease Association Singapore
Supervisor: Theresa Lee
