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is the first international festival dedicated exclusively to social and public communication to award the commitment in the research for creative solutions effectively sensitizing public opinion on social issues. It is organized with the aim to help surface and award creativity in social communication; the show is the right appointment to discuss and compare the works carried out by Agencies, Companies, Public Institutions, and Associations, and to contribute to the training of future professionals, promoting collaborations with the various Universities.
The 20th edition will be held in Florence, Italy from 25 to 27 of May 2012.
ENTRY – TIME HAS BEEN EXTENDED TILL :
APRIL 30th,2012 MAY 14th, 2012
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5 CATEGORIES: Health,Rights, Environment, Culture, Public Communication.
8 MEDIA AREAS: Film, Press, Outdoor, Unconventional, Promo-press, Web, Integrated, Radio.
SPECIAL FOCUS ON GUEST COUNTRY
ADSA Non-Profit is an International Festival, but, every year, we organize a Special Focus on social advertising campaigns from specific countries. 2012 edition will be dedicated to Northern Europe: Sweden, Finland and Norway, with an exhibition and special award.
SPECIAL FOCUS ON 2012
- European Year of Active Ageing and Solidarity between Generations
- International Year of Sustainable Energy for All
Two special subjects will be celebrated in our 2012 edition with retrospectives of the best campaigns, produced on these themes.
SOCIETY&SOCIAL – Traveling Exhibition of social campaigns
For greater spread and acquaintance of the campaigns done on an international level a series of exhibitions called SOCIETY& SOCIAL dedicated to social communication will be held. During these exhibitions the public will be asked to leave their own comments and to vote what they felt was the most powerful campaign, creating the “Society&Social Award” which rewards the campaigns voted by the visitors.
Besides the International Exhibition with the projection of films, the show of campaigns and the prize awarding, meetings with debates and workshops among communication experts, Associations, Institutions and University are organized.
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